This years edition of the infamous Giro D’Italia will mark the 100th anniversary of one of Europe’s biggest sporting events. The 100th Giro d’Italia will be followed worldwide: 194 countries will watch the Corsa Rosa on 22 different TV networks, 19 of them live.
This year also see’s Saucony become the official shoe partner of the event, and as such have launched a limited edition Kinvara 8 shoe specifically for this year’s landmark event. Marketing Manager EMEA Jonathan Quint said “We’re delighted to be associated with the ‘Giro’. The race holds almost mythical status within not just cycling but the sporting community around the world. To be part of the centenary race is certainly an honour for our brand.”
When it came to the product that we have developed exclusively to celebrate the event, we simply had to use the iconic pink colourway as a tribute to the iconic leaders jersey and the pages of the Gazetta della Sport.”
The Kinvara 8 has been at the forefront of Saucony’s growth in the last few years, combining great technology and looks with unrivalled comfort and flexibility. Of course it’s designed as a running shoe, but those characteristics have made it hugely popular beyond our regular sporting boundaries.”